Dive Brief:
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Zevia appointed Alexandre Ruberti as president and CEO of the better-for-you beverage company. He replaces Amy Taylor, who resigned to lead the National Women’s Soccer League’s Angel City Football Club.
- Ruberti, who joined the Zevia board of directors in August 2024, has more than 25 years of experience in consumer-packaged goods, primarily within the beverage industry. He spent 16 years at Red Bull in senior leadership roles and held various positions at Coca-Cola bottlers and at Celsius Holdings.
- Taylor will continue to serve as a member of Zevia’s board and work with Ruberti through Aug. 7 to “facilitate a seamless transition.”
Dive Insight:
An executive change at Zevia could be just what the struggling beverage maker needs to add some fizz back to flat sales, especially as PepsiCo, Coca-Cola and other soda upstarts launch competing healthier offerings.
The California-based beverage maker went public in 2021 at $14 a share and today trades for about $1.30. Sales were around $161 million in 2025, down slightly from 2022, its first full year as a public company.
Still, Zevia’s stevia-sweetened sodas remain a major player in the healthy beverage space as consumers look to cut back on sugar and more closely watch what they eat and drink. The brand, which also eschews artificial colors and flavors, has grown its portfolio to include better-for-you energy drinks, teas and mixers.
“[Ruberti’s] familiarity with Zevia, coupled with his leadership experience and strategic perspective, make him uniquely qualified to lead the Company into its next chapter,” Andy Ruben, Zevia’s chairman, said in a statement. “The Board is confident that he will build on our strong foundation and drive continued growth, innovation, and value creation for all stakeholders.”
