Home PRESS RELEASE World Woman Foundation Announces Max Mara as the Global Fashion Partner for 2024 Edition of World Woman Hour

World Woman Foundation Announces Max Mara as the Global Fashion Partner for 2024 Edition of World Woman Hour

by Ohio Digital News

Max Mara Takes the Lead with the Theme “It’s Time to Claim Our #POWhER” for International Women’s Day 2023 and Women’s History Month.

 Today, in celebration of International Women’s Day and Women’s History Month, the World Woman Foundation is delighted to announce Max Mara as the Global Fashion Partner for the fourth annual edition of World Woman Hour, a compelling series spotlighting female leaders worldwide. The fourth edition of World Woman Hour’s theme, “It’s Time to Claim Our #POWhER,” underscores women’s resolve to outdo clichés, overturn rules, and overcome obstacles to lead with POWhER. This campaign highlights a distinguished group of world-class leaders and their audacious ideas for transforming the world, aiming to educate, empower, and engage future female leaders as Go-getters, Groundbreakers, and Game-changers.

World Woman Foundation and Max Mara, as the Global Fashion Partner, will host four in-store events raising awareness around women’s role in building the new future in Chicago (March 7), New York (March 19 & 21), and Los Angeles  (March 28). For more than 70 years, Max Mara has transformed into a trailblazing Italian fashion brand that perfectly captures the essence of womanhood and is deeply dedicated to fostering women’s empowerment. The sales proceeds are to be donated to the World Woman Mentorship Program. On March 31, global leaders from 20+ countries will attend the World Woman Hour screening during the Women History Month Annual Event hosted by the World Woman Foundation at the Grammy Museum in Los Angeles. Join the forum on March 31 from 1:00 p.m. to 6:00 p.m., followed by the World Woman Hero Awards and reception from 6:00 p.m. onwards at the Grammy Museum in Los Angeles.

These dynamic women encompass high achievers in science, health, business, arts, and media. The campaign highlights a notable group of world-class leaders and their bold ideas for changing the world to educate, empower, and engage future female leaders as groundbreakers, ceiling smashers, and trailblazers. These dynamic women include high-achieving science, health, business, arts, and media—Sara Denby, Head of the Unstereotype Alliance Secretariat, UN Women; Madeline Di Nonno, President and CEO, Geena Davis Institute on Gender in Media; and Christina Francis, President of Magic Johnson Enterprises.

Rupa Dash, CEO, World Woman Foundation, remarked, With Max Mara as our Global Fashion Partner for World Woman Hour, we are not just celebrating women’s achievements; we are igniting a movement that will empower future generations of women to claim their #POWhER and change the world.”

Max Mara Fashion Group noted, “World Women Foundation is a dynamic organization with a commitment to accelerating the impact of women and girls globally and investing in educating women is an important way for Max Mara to express its core values and help make a better and brighter future for our community. Max Mara continually works to empower and inspire women through our designs and our partnerships, and we are so proud to join forces with the organization on World Women Hour this year.“

World Woman Hour will premiere at 1 p.m. PDT on March 26, 2024, at the Grammy Museum and stream on YouTube Live. For the latest additional news and to attend the conference in person, visit www.worldwomanhour.com any time. Follow World Woman Hour on InstagramLinkedinTwitter, and Facebook to see more and share how will you use your #POWhER hashtag. You can register for the event here.

About Max Mara: MAX MARA founded in 1951 by the late visionary Achille Maramotti, is one of the highest expressions of Italian luxury and style. A contemporary collection of ready-to-wear and accessories for today’s powerful women. Recognized for its timeless designs and its luxurious fabrics, Max Mara is revered for the classification of the absolute coat, sharp suiting, and modern accessories. Max Mara is distributed in 2,500 locations in more than 100 countries worldwide. The Max Mara Fashion Group counts nine different brands. The company remains privately held and managed by the Maramotti family.

Source: World Woman Foundation

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