Say hello to a new line of beauty and wellness essentials we’ve been working on: good.clean.goop, which is available to explore and shop on October 22, 2023, at Target and Amazon.

goop first launched skin care in 2016 because we couldn’t find the luxurious, results-driven, clinically proven beauty products we loved in the clean space. Since then, goop Beauty has blossomed into an award-winning industry leader, defined by best-in-class ingredients used at active levels, exquisite textures and beautiful scents, and our clinical results. We’re proud that Gwyneth, and many others, uses goop Beauty every day. It has evolved beyond our wildest dreams.

Now, with good.clean.goop, we’re making beautiful clean essentials available to more people, from the clean-curious to the goop-curious and beyond. Thank you for supporting us as we continue to work on expanding access to clean beauty and making things we believe in.