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STRIVE Closes $6M in Funding to Accelerate Growth


BOTHELL, Wash.–()–STRIVE, the only platform proven to optimize muscle performance for elite athletes and teams, today announced it closed $6 million in Series A funding. The round was led by Future Communities Capital, with participation from investors, including SeaChange Fund, SeedtoB Capital, Jas Ventures, Gaingels, Founders First, Macnica Investment Partners, fama Ventures, Biosphere Investment Group, and Thinkuvate. The round also included participation from Jonathan Taylor of the Indianapolis Colts and former Heisman Trophy Winner, NFL and Ohio State University quarterback Troy Smith. Future Communities Capital Managing Director Rohit Gupta has joined STRIVE’s Board of Directors.

Over 215 professional and collegiate athletes and teams in the NFL, NBA, NHL, MLB, MLS, EPL and NCAA use STRIVE to achieve and maintain peak performance with the industry’s most accurate and actionable muscle data. STRIVE will use the funding to build out sales and marketing to accelerate and scale growth of its athletic and military customers, while helping the company advance efforts in the industrial sector.

“At Future Communities Capital, we look for unique ways to improve legacy industries, and we’re impressed with STRIVE’s ability to help elite athletes and teams push themselves to improve,” said Managing Director of Future Communities Capital, Rohit Gupta. “We see tremendous value in optimizing human performance – whether on the field or for other applications, and we’re excited to join STRIVE on their journey.”

STRIVE’s partnerships with athlete investors including Jonathan Taylor and Troy Smith will help the company continue to innovate in order to help elite athletes and teams achieve and maintain peak performance. Taylor is coming off of a season in which he led the NFL in rushing and all purpose yards. Troy Smith is a legendary quarterback for The Ohio State University, where he won the Heisman Trophy in 2006.

Numerous professional and major collegiate sports organizations, including the NFL’s Baltimore Ravens and Kansas City Chiefs, MLS’s Orlando City SC, English Premier League’s Leicester City and Manchester City, the University of Kentucky men’s basketball program and the U.S. Air Force are already using STRIVE to optimize performance.

“As a professional athlete, I’ve used countless technologies to help me find an edge. STRIVE is the first one that has helped me understand my physiological strain, fatigue, and efficiency, which help me play faster and stronger,” said Jonathan Taylor, the NFL’s leading rusher for the Indianapolis Colts. “I’m excited to partner with STRIVE and to see how they can continue to help me and other athletes safely push ourselves to peak performance.”

Today’s funding brings STRIVE’s total amount raised to $10.5 million. As part of its aggressive growth strategy, STRIVE will continue to invest in and drive innovation within the athletic and military markets while building out its capabilities for industrial applications.

“At STRIVE, we are exceptionally proud of our track record of helping athletes and teams optimize performance, but that is just the tip of the iceberg” said Nikola Mrvaljevic, founder and CEO of STRIVE. “We will use this funding to advance our work with some of the world’s greatest athletes, while building out new use cases that will help STRIVE achieve significant growth and scale. It’s an honor to announce today’s funding and the next chapter for STRIVE as we continue to grow and impact how people move.”

For more information on STRIVE, please visit https://strive.tech.


STRIVE delivers the only platform proven to optimize muscle performance for elite athletes and teams. Through proprietary algorithms and sensors that seamlessly integrate into any compression clothing, STRIVE provides the most complete, accurate and actionable data for athletes to always compete at peak performance. Founded in 2016, STRIVE currently works with NCAA, NFL, EPL, and MLS teams, along with the US Military. For more information visit https://strive.tech/ or follow STRIVE on Twitter, LinkedIn, and Instagram.

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