Avoid prompts that create false positives Separate prompts into three types: branded, comparison, and non-branded.…
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1. Semantic So number 1, semantic. This is obviously one we’re very familiar with from…
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The model breaks visibility into four quadrants: Open areas known to your brand and customers…
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In this episode of Whiteboard Friday, Chloe Osunsami provides 3 simple steps for crafting a…
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Google clearly recognized that “mobile phone” and “cellular phone” were good matches. This was about…
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Now we’re going to make this pretty. Formatting matters because humans need content they can…
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So if it doesn’t, then, for example, we might have a query, like “write me…
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“What’s better: Claude or ChatGPT?” is the mind-boggling question every marketer is asking right now.…
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And now, finally, invest in influence optimization. I saved my favorite for last. What this…
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Every reliable tactic marketers now love, from video content to email marketing and blogging, was…
