As the creative director of Who What Wear Collection, I can confidently say that we’ve never had a sale this big before. If you ask me, 50% off any full price item you want is the kind of big time sale that deserves its own article. No picking through the dregs of a sale section. The brand new merchandise, yes, including the gorgeous items that just dropped, can all be yours at half off. Use the code JULY4 at checkout for the discount to be applied. And a word to the wise: it is final sale, so read the reviews and description, check out how the item looks on our IG feed, and maybe consult your most trusted friend to make sure you are confident in your purchase. To get you started, I included images of my top three picks from the line. Happy shopping!