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It was 1924. America was in the midst of a roaring economic boom, and so was R.H. Macy & Co.
It had gone public in 1922 and, flush with capital, had bought out competitors, opened a network of regional stores, and transformed its flagship New York City emporium as well.
Having expanded to cover the entire block from Broadway to Seventh Avenue and from 34th Street to 35th Street, Macy’s at Herald Square now encompassed one million square feet of retail space and reigned supreme as the “World’s Largest Store.”
This was a marketing opportunity not to be missed, and so was born the Macy’s Thanksgiving Day Parade – except it wasn’t about Thanksgiving.
